It had over 34 million views as of June 2019. Tati finally uploaded a bombshell of a since-deleted 40-minute video explaining her relationship with James and all the reasons she no longer wants to associate with him beyond the Sugar Bear Hair fiasco. The vlogger, who famously calls his fans "sisters," made headlines as the first male face of CoverGirl and has had a lucrative partnership with makeup brand Morphe. James, 21, is another YouTuber who has only had his channel only four years ago but amassed a viewership that, at its peak, was 16 million strong. Halo Beauty currently has two products, a multivitamin for hair, skin, and nails, and another multivitamin for clear skin. In February 2018, she launched her own supplement brand, Halo Beauty. She does product reviews, tutorials, makeup challenges, and life vlogs. Tati, 38, is an OG beauty YouTuber who first started posting to her channel as GlamLifeGuru in 2011. So why is this happening and how are fellow YouTubers Shane Dawson and Jeffree Star involved? Allow us to explain it all. Now, she is returning after a weeks-long hiatus from her channel to tell her side of the story. At the start of the feud, James lost three million subscribers while Tati gained nearly four million. The longtime close friends abruptly severed ties, both released video statements, and-most significantly-gained and lost followers. The world of beauty influencers was shaken last year over a feud between YouTubers James Charles and Tati Westbrook.